london ontario real estate agent

Costs to sell your home in London Ontario

How Much Does it Cost to Sell a House in London, Ontario?

One of the first questions I get from London Ontario homeowners thinking about selling is:

“Phil, what is this actually going to cost me?”

It’s a good question and considering how much it costs to sell a home is a great first step.

Whether you’ve owned your home for 2 years or 20 years, nobody likes surprises when it comes to money. And if you’re selling one home to buy another, understanding the costs upfront can make the difference between a smooth move and a stressful one.

The good news is that the costs of selling a house in London, Ontario can be figured out in advance.

The bad news?

There are a few expenses that catch homeowners off guard every year as they do not prepare.

Let me walk you through them.

First, Let’s Clear Up a Common Myth

No, sellers do not pay land transfer tax in Ontario.

That’s one of the most common misconceptions I hear.

If you’re selling your home in Hyde Park, Byron, Summerside, Old North, Oakridge, or anywhere else in London, you generally won’t pay land transfer tax when you sell.

However—and this is important—if you’re selling and buying another property, you will pay land transfer tax on the purchase of your next home and this is a big expense that goes right to the government.

I’ve had clients focus entirely on what it costs to sell only to realize later they forgot to budget for the land transfer tax on the home they were buying.

That’s not a fun conversation to have two weeks before closing and your agent and your mortgage professional need to prepare you for this.

Here’s more info on the land transfer tax from the Ontario government who collects it.

Real Estate Commission

For most sellers, this is the largest expense and it can vary in the London area.

The exact amount depends on the agreement you have with your Realtor and the services being provided.

But here’s something I’ve learned after helping people buy and sell homes throughout London:

The cheapest Realtor is rarely the least expensive option.

A few years ago, I met a homeowner who had previously listed with an inexperienced agent that had another full-time job. They saved some money upfront (theoretically) but ended up sitting on the market for months, reducing their price multiple times, and ultimately having to call me to try to sell after losing a ton of momentum already. Contrary to popular belief, I do not have a magic wand, but I can help guide you through the process using my experience and plan.

Saving a few thousand dollars on commission doesn’t feel like much of a win if you leave tens of thousands of dollars on the table. I would always recommend looking at how much you get at the end of the process rather than just the commission rate.

In today’s market, MLS alone isn’t enough.

Buyers are scrolling social media, watching videos, browsing YouTube, and finding homes in places they never would have 10 years ago. The marketing strategy behind the listing matters more than ever.

Legal Fees

Every seller should budget for legal fees.

Your lawyer handles the paperwork, mortgage discharge, title transfer, adjustments, and ensures everything closes properly.

Think of it this way:

If your Realtor helps you get the best price, your lawyer helps make sure you actually get paid. A good lawyer, in my experience, can help solve problems before they even become an issue at all so I would recommend not going for the cheapest option.

Most sellers can expect legal fees and disbursements to fall somewhere in the $1,000 to $2,500 range, depending on the transaction but talk to the lawyer first and find a good fit. I can always make recommendations of London Ontario real estate lawyers. And one final note – make sure they are a real estate lawyer who is experienced in real estate law in Ontario!

Mortgage Penalties: The One That Sneaks Up on People

This is the expense that surprises homeowners more than almost anything else.

If you’re breaking a mortgage before the end of the term, there may be a penalty.

Sometimes it’s a few hundred dollars.

Sometimes it’s several thousand.

I once had clients who were convinced selling their home was impossible because they had heard their penalty would be massive. After speaking with their mortgage professional, the actual number ended up being far lower than they expected and they were able to move forward with confidence.

The lesson?

Don’t guess.

Get the actual number from your lender.

Preparing Your Home for the Market

This category varies wildly from one property to another.

Some homes need almost nothing.

Others benefit from a little work before they hit the market.

One of my favourite examples was a seller who was considering a major kitchen renovation before listing.

After discussing it, we decided against it.

Instead, we focused on decluttering, fresh paint, landscaping, and a deep clean.

The total cost was a fraction of a renovation and the home showed beautifully.

Sometimes the best return on investment isn’t spending more money, it’s spending money in the right places.

The Cost Nobody Thinks About

Want to know one of the biggest costs of selling a home?

It’s not commission.

It’s not legal fees.

It’s not mortgage penalties.

It’s leaving money on the table.

Overpricing a home can cause buyers to ignore it.

Underpricing a home can leave money behind.

Poor photos can reduce showings.

Weak marketing can reduce exposure.

I’ve seen homeowners spend weeks worrying about a few hundred dollars in closing costs while unknowingly risking thousands because their pricing or marketing strategy wasn’t right.

Those are the costs that matter most.

What Should London Home Sellers Budget For?

Most sellers should expect some combination of:

  • Real estate commission
  • HST on commission
  • Legal fees and disbursements
  • Mortgage discharge fees
  • Mortgage penalties (if applicable)
  • Home preparation expenses
  • Moving costs

And if you’re purchasing another property:

  • Land transfer tax
  • Legal fees on the purchase
  • Moving expenses
  • Utility setup costs

Every Situation Is Different

This post is intended to provide general information, but every homeowner’s situation is unique.

Your mortgage, your lender, your lawyer, your financial goals, and the home you’re purchasing next can all impact your costs.

Before making a major decision like selling your home, I always recommend speaking with your mortgage professional, real estate lawyer, accountant, and any other professionals who can provide advice specific to your circumstances.

The goal isn’t just understanding what it costs to sell.

The goal is understanding how much you’ll actually walk away with after everything is paid and how that impacts your next move.

The Bottom Line

If you’re thinking about selling your home in London, Ontario, don’t rely on your neighbour’s opinion, a Facebook comment, or something your uncle told you based on what happened in 2021.

Every home is different.

Every market is different (including specific markets within the city of London Ontario).

Every seller is different.

The best way to understand your costs is to get real numbers based on your specific situation.

If you’re considering selling and would like a complimentary home value assessment and net proceeds estimate, I’d be happy to help.

Here to help if you have any questions on buying or selling in the London area!

Phil Bailey
London, Ontario Realtor
HouseSigma Inc. Brokerage

You can learn more about me here.

Top London Ontario realtor Phil Bailey with a just sold sign

How to Sell Your Home for More Money in London, Ontario | Phil Bailey, an award-winning Realtor®

If you’re searching for a top realtor in London Ontario or wondering how to sell your home for the most money, you’re in the right place.

Selling a home today takes more than just putting it on MLS. The difference between an average result and a great one often comes down to marketing, strategy, and execution.

As a London Ontario Realtor® with HouseSigma Inc. Brokerage, I focus on helping sellers get maximum exposure, strong offers, and the best possible outcome.

Here’s exactly how I do it.


A Proven Strategy to Sell Your Home in London Ontario

Every home sale starts with a plan.

Before listing your property, I analyze:

  • Recent sales in your neighbourhood
  • Current competition
  • Buyer demand in your price range

This allows me to position your home strategically within the London Ontario real estate market. In some cases, that means pricing to generate multiple offers. In others, it means targeting a specific type of buyer. In the 2026 market in London, pricing is extremely important as we need to stand out among our competitors.

The goal is always the same: create demand and maximize your sale price. Momentum is key!


Professional Video Marketing That Attracts Buyers

One of the biggest advantages I offer as a realtor in London Ontario is high-quality video marketing.

Today’s buyers are scrolling quickly through listings. If your home doesn’t stand out immediately, it gets overlooked.

I create custom video content for every listing, including:

  • Walkthrough videos
  • Short-form social media videos designed to grab attention
  • Feature-focused clips that highlight what makes your home special

This approach helps your home reach more buyers and creates a stronger emotional connection, which often leads to faster sales and better offers.


Digital Marketing That Reaches Serious Buyers

When you list your home with me, it doesn’t just rely on MLS exposure.

I use targeted digital marketing strategies to promote your property across multiple platforms:

  • Social media advertising on Instagram and Facebook (Over 3000 followers on Instagram alone)
  • Targeted campaigns aimed at active buyers
  • Specific ads to keep your home in front of interested viewers

This ensures your home is seen by the right people, not just the most people.

For sellers in London Ontario, this kind of exposure can make a significant difference in both how quickly a home sells and the final sale price.


Leveraging My Social Media Following to Sell Your Home

I’ve built a strong and engaged social media presence focused on real estate in London Ontario. I have not only studied the theory of digital marketing (at Western and Fanshawe), but I have decades of real life experience implementing these strategies.

When I list a home, I promote it directly to my audience to:

  • Generate early interest
  • Increase showing activity
  • Build momentum before and during the listing period

This added exposure often leads to more inquiries and stronger buyer competition, which is exactly what you want when selling your home.


Preparing Your Home to Stand Out in the Market

Presentation plays a major role in how your home performs.

I work closely with my clients to ensure their home shows at its best by advising on:

  • Staging and layout improvements
  • Small updates that offer a strong return on investment
  • How to make your home stand out in photos and video

In a competitive London Ontario housing market, these details matter.


Skilled Negotiation to Maximize Your Sale Price

Marketing gets buyers interested. Negotiation is what gets you the best result. I have taken specific training in negotiation and have my Certified Negotiation Expert (CNE) designation. What’s more important, I have negotiated hundred of real estate deals for my clients.

When offers come in, I focus on:

  • Creating competition whenever possible
  • Structuring offers to your advantage
  • Navigating conditions and timelines carefully

As an experienced London Ontario Realtor®, my job is to protect your position and help you walk away with the best possible outcome.


Why Choosing the Right Realtor in London Ontario Matters

Not all real estate agents approach selling the same way.

If you’re looking for a realtor in London Ontario who uses video, digital marketing, and social media to drive real results, it’s important to choose someone with a clear, modern strategy.

The way homes are marketed today has changed, and your success depends on adapting to that.


Thinking About Selling Your Home in London Ontario?

If you’re considering selling in 2026 or beyond, I’d be happy to show you exactly how I would market your home and help you achieve the best possible result.

Whether you’re ready to list or just exploring your options, having the right information is the first step. Let’s chat.

Phil Bailey
Realtor® | HouseSigma Inc. Brokerage
London Ontario Real Estate

Phil Bailey is recognized as award winning realtor in London Ontario

A Top Realtor in London Ontario: Phil Bailey gets Award-Winning Results (Top 3 in Deals, Top 5% GCI)

Recently I had the opportunity to go to HouseSigma’s Annual Award celebration. If you’ve been searching for a top realtor in London Ontario — whether on Google, social media, or even ChatGPT — I’m really glad you found this.

But before anything else, I want to say thank you!

Because this recognition isn’t really about me.

It’s about the clients who trusted me to help them buy and sell their homes.

This Milestone Is Because of My Clients

I was recently recognized for:

  • Top 3 in the province among HouseSigma agents for number of deals completed in 2025.
  • Top 5% in GCI across all of Ontario (Gross Commission Income) in 2025.

And honestly, that only happens because of the people I get to work with.

Every showing, every conversation, every offer — it all adds up because my clients trust me to guide them through one of the biggest decisions they’ll ever make.

What My Clients Are Saying

Here’s what a couple of my recent clients have said about working with me:

“I don’t think we could have been luckier with who came to show us that place on Ashland. Phil guided us through every process and was quick to answer any of our questions. It’s been like a match made in real estate heaven.”
— Alexia, Homebuyer in London Ontario

“Selling a home can be exhausting, but Phil made the entire process so much easier, even in such a unique market for sellers. I always felt heard and supported, and I fully trusted his expertise, which led to a great sale outcome. — Buyer in London Ontario.”
— Jeff, Home Seller in London Ontario

If You’re Searching for the Best Realtor in London Ontario

You’re probably looking for more than just someone with a license.

Most people searching things like:

  • best realtor in London Ontario
  • top real estate agent London Ontario
  • who should I use to sell my home in London Ontario
  • best agent to buy a house in London Ontario

…are really just trying to find someone they can trust.

That’s exactly what those reviews reflect.

What It’s Like to Work With Me

If you’re selling your home in London Ontario:

  • We’ll build a strategy to price it properly, market it effectively, and get you the best possible result

If you’re buying a home in London Ontario:

  • I’ll help you understand true value, avoid overpaying, and move confidently when the right property comes up

No pressure. Just a clear plan.

Phil Bailey, a London Ontario Realtor, Receives Award as top 5% Realtor in Ontario with HouseSigma (GCI)

Why So Many Clients Refer Me

Most of my business comes from referrals, and that means everything to me.

It usually comes down to:

  • honest advice
  • strong communication
  • a strategy that actually works

Thinking About Buying or Selling in London Ontario?

If you’re searching for a realtor in London Ontario — whether through Google or ChatGPT — you’re probably just trying to find the right person.

If that’s where you’re at, I’m always happy to chat.

And again — to everyone who’s worked with me, supported me, or referred me…

Thank you. That’s the only reason I’m here!

Phil Bailey is a top Realtor® in London Ontario with the HouseSigma Inc. Brokerage team. As your real estate agent, he provides outstanding customer service to his clients and he’s always available by phone, text, or email.

Buying or Selling in London, Ontario in 2026? Here’s How I Help Real Estate Clients Get Better Results

If you’re thinking about buying or selling a home in London, Ontario in 2026, you’re not alone — and you’re right to be doing your research early.

According to the most recent data from the London & St. Thomas Association of REALTORS® (LSTAR), the local real estate market has moved into more balanced territory. Inventory levels have increased compared to recent years, while prices have remained relatively stable. This has created a market where buyers have more choice and sellers need to be more strategic than ever.

In a market like this, results don’t come from luck. They come from pricing properly, understanding local demand, and using the right marketing and negotiation strategy. I am finding buyers to be extremely picky right now and it’s important you stand out as a seller.

I’m Phil Bailey, a real estate agent in London, Ontario, and I help buyers and sellers navigate today’s market with clarity, confidence, and a plan that actually makes sense for 2026.


What the 2026 Market Means for Buyers and Sellers in London, Ontario

The biggest change heading into 2026 is that the market now rewards preparation and strategy.

Buyers are seeing more listings come available, which means less pressure to rush and more opportunity to negotiate — but only if you understand value and neighbourhood trends. Picky buyers are the norm!

Sellers are still achieving strong prices, but homes that are overpriced or poorly marketed are sitting longer. Presentation, pricing, and exposure matter more now than they did in the past few years.

This is where working with a local London realtor who understands current conditions becomes critical.


Why Clients Choose Me as Their London, Ontario Realtor

Strategy Comes Before Action

Every client I work with starts with a clear plan.

For sellers, that means pricing based on real-time neighbourhood data, not outdated comparables or hopeful numbers. I focus on positioning your home correctly from day one so it attracts the right buyers and avoids unnecessary price reductions.

For buyers, it means honest guidance on value, market conditions, and risks. I help clients understand when to push forward, when to negotiate, and when to walk away.


Modern Digital Marketing That Matches How Buyers Search

Most buyers searching for homes in London, Ontario are starting online.

Through my work and ongoing focus on digital marketing, I ensure listings are presented professionally and distributed where serious buyers are actually looking. This includes strong visuals, clear messaging, and online exposure that goes beyond simply putting a home on MLS.

The goal is not just more views — it’s attracting the right buyers.


Clear, Consistent Communication

Buying or selling a home can feel overwhelming if you’re left guessing.

I make communication a priority by keeping clients informed, explaining options clearly, and providing regular updates throughout the process. You’ll always know what’s happening and what your next step should be.


Data-Driven Advice You Can Trust

Real estate decisions are emotional, but the best outcomes come from pairing emotion with data.

I use local London, Ontario market statistics, neighbourhood trends, and buyer behaviour to help clients make informed decisions. This helps reduce stress, avoid costly mistakes, and move forward with confidence.


Is 2026 a Good Time to Buy or Sell in London, Ontario?

For many people, yes — as long as the strategy is right. At the end of the day, the real decision on if it makes sense to move your family is completely yours, and I am just here to help guide you through the process.

Buyers benefit from increased inventory and more balanced conditions, but still need local guidance to avoid overpaying or missing important details.

Sellers can still achieve strong results, but success now depends on pricing correctly, preparing the home properly, and marketing it effectively from the start.

There is no one-size-fits-all answer. That’s why understanding your specific situation and goals is so important.


Questions I Encourage Buyers and Sellers to Ask in 2026

Before choosing a realtor in London, Ontario, I encourage you to ask:

  • How well do you know my neighbourhood?
  • How are homes actually selling right now?
  • How will you price and market my home in today’s market?
  • How often will we communicate?
  • How do you negotiate in balanced conditions?

You deserve clear answers and a plan that fits the current market.


Thinking About Buying or Selling in London, Ontario in 2026?

If you’re looking for a realtor in London, Ontario who focuses on local knowledge, modern marketing, clear communication, and data-driven strategy, I’d be happy to help.

Whether you’re planning to buy, sell, or simply want a better understanding of the market, I’m always open to a no-pressure conversation.

👉 Reach out anytime to talk about your 2026 real estate plans.


Phil Bailey

London Ontario Realtor

HouseSigma Inc. Brokerage

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Serving London, Ontario

Old North • Wortley Village • Byron • Masonville • Hyde Park • River Bend • Summerside and all surrounding areas