selling a home in london ontario

Costs to sell your home in London Ontario

How Much Does it Cost to Sell a House in London, Ontario?

One of the first questions I get from London Ontario homeowners thinking about selling is:

“Phil, what is this actually going to cost me?”

It’s a good question and considering how much it costs to sell a home is a great first step.

Whether you’ve owned your home for 2 years or 20 years, nobody likes surprises when it comes to money. And if you’re selling one home to buy another, understanding the costs upfront can make the difference between a smooth move and a stressful one.

The good news is that the costs of selling a house in London, Ontario can be figured out in advance.

The bad news?

There are a few expenses that catch homeowners off guard every year as they do not prepare.

Let me walk you through them.

First, Let’s Clear Up a Common Myth

No, sellers do not pay land transfer tax in Ontario.

That’s one of the most common misconceptions I hear.

If you’re selling your home in Hyde Park, Byron, Summerside, Old North, Oakridge, or anywhere else in London, you generally won’t pay land transfer tax when you sell.

However—and this is important—if you’re selling and buying another property, you will pay land transfer tax on the purchase of your next home and this is a big expense that goes right to the government.

I’ve had clients focus entirely on what it costs to sell only to realize later they forgot to budget for the land transfer tax on the home they were buying.

That’s not a fun conversation to have two weeks before closing and your agent and your mortgage professional need to prepare you for this.

Here’s more info on the land transfer tax from the Ontario government who collects it.

Real Estate Commission

For most sellers, this is the largest expense and it can vary in the London area.

The exact amount depends on the agreement you have with your Realtor and the services being provided.

But here’s something I’ve learned after helping people buy and sell homes throughout London:

The cheapest Realtor is rarely the least expensive option.

A few years ago, I met a homeowner who had previously listed with an inexperienced agent that had another full-time job. They saved some money upfront (theoretically) but ended up sitting on the market for months, reducing their price multiple times, and ultimately having to call me to try to sell after losing a ton of momentum already. Contrary to popular belief, I do not have a magic wand, but I can help guide you through the process using my experience and plan.

Saving a few thousand dollars on commission doesn’t feel like much of a win if you leave tens of thousands of dollars on the table. I would always recommend looking at how much you get at the end of the process rather than just the commission rate.

In today’s market, MLS alone isn’t enough.

Buyers are scrolling social media, watching videos, browsing YouTube, and finding homes in places they never would have 10 years ago. The marketing strategy behind the listing matters more than ever.

Legal Fees

Every seller should budget for legal fees.

Your lawyer handles the paperwork, mortgage discharge, title transfer, adjustments, and ensures everything closes properly.

Think of it this way:

If your Realtor helps you get the best price, your lawyer helps make sure you actually get paid. A good lawyer, in my experience, can help solve problems before they even become an issue at all so I would recommend not going for the cheapest option.

Most sellers can expect legal fees and disbursements to fall somewhere in the $1,000 to $2,500 range, depending on the transaction but talk to the lawyer first and find a good fit. I can always make recommendations of London Ontario real estate lawyers. And one final note – make sure they are a real estate lawyer who is experienced in real estate law in Ontario!

Mortgage Penalties: The One That Sneaks Up on People

This is the expense that surprises homeowners more than almost anything else.

If you’re breaking a mortgage before the end of the term, there may be a penalty.

Sometimes it’s a few hundred dollars.

Sometimes it’s several thousand.

I once had clients who were convinced selling their home was impossible because they had heard their penalty would be massive. After speaking with their mortgage professional, the actual number ended up being far lower than they expected and they were able to move forward with confidence.

The lesson?

Don’t guess.

Get the actual number from your lender.

Preparing Your Home for the Market

This category varies wildly from one property to another.

Some homes need almost nothing.

Others benefit from a little work before they hit the market.

One of my favourite examples was a seller who was considering a major kitchen renovation before listing.

After discussing it, we decided against it.

Instead, we focused on decluttering, fresh paint, landscaping, and a deep clean.

The total cost was a fraction of a renovation and the home showed beautifully.

Sometimes the best return on investment isn’t spending more money, it’s spending money in the right places.

The Cost Nobody Thinks About

Want to know one of the biggest costs of selling a home?

It’s not commission.

It’s not legal fees.

It’s not mortgage penalties.

It’s leaving money on the table.

Overpricing a home can cause buyers to ignore it.

Underpricing a home can leave money behind.

Poor photos can reduce showings.

Weak marketing can reduce exposure.

I’ve seen homeowners spend weeks worrying about a few hundred dollars in closing costs while unknowingly risking thousands because their pricing or marketing strategy wasn’t right.

Those are the costs that matter most.

What Should London Home Sellers Budget For?

Most sellers should expect some combination of:

  • Real estate commission
  • HST on commission
  • Legal fees and disbursements
  • Mortgage discharge fees
  • Mortgage penalties (if applicable)
  • Home preparation expenses
  • Moving costs

And if you’re purchasing another property:

  • Land transfer tax
  • Legal fees on the purchase
  • Moving expenses
  • Utility setup costs

Every Situation Is Different

This post is intended to provide general information, but every homeowner’s situation is unique.

Your mortgage, your lender, your lawyer, your financial goals, and the home you’re purchasing next can all impact your costs.

Before making a major decision like selling your home, I always recommend speaking with your mortgage professional, real estate lawyer, accountant, and any other professionals who can provide advice specific to your circumstances.

The goal isn’t just understanding what it costs to sell.

The goal is understanding how much you’ll actually walk away with after everything is paid and how that impacts your next move.

The Bottom Line

If you’re thinking about selling your home in London, Ontario, don’t rely on your neighbour’s opinion, a Facebook comment, or something your uncle told you based on what happened in 2021.

Every home is different.

Every market is different (including specific markets within the city of London Ontario).

Every seller is different.

The best way to understand your costs is to get real numbers based on your specific situation.

If you’re considering selling and would like a complimentary home value assessment and net proceeds estimate, I’d be happy to help.

Here to help if you have any questions on buying or selling in the London area!

Phil Bailey
London, Ontario Realtor
HouseSigma Inc. Brokerage

You can learn more about me here.

Selling a Home in London Ontario in 2026 Requires More Than Just MLS

Selling a home in London in 2026 is very different than it was even a few years ago.

Today’s sellers aren’t just competing against neighbouring resale homes — they’re competing against professionally staged builder model homes, polished new construction marketing, and buyers who make decisions online within seconds. This is especially true with the recent HST changes which give new builds an advantage they did not have in 2025.

And in highly competitive areas like Hyde Park and Northwest London, simply putting a home on MLS is no longer enough to consistently stand out.

That’s exactly why strategy, presentation, and digital marketing mattered so much when I launched 2001 Jubilee.

The result?

The home generated strong attention immediately after launch and received an offer in less than 48 hours on market.

Watch the Listing Video

Before diving into why selling a home in London Ontario requires more than just MLS exposure in 2026, here’s the full listing video for 2001 Jubilee in Hyde Park.

The goal with this listing wasn’t just to put it online, it was to create enough attention that buyers would stop scrolling and book a showing immediately.

The London Ontario Real Estate Market Has Changed

One of the biggest shifts in real estate over the last several years is how buyers shop for homes.

Most buyers now spend hours every week scrolling:

  • Instagram
  • YouTube
  • Facebook
  • Realtor.ca
  • and listing platforms

…before they ever contact a realtor or step foot inside a property.

That means your home’s first showing almost always happens online first.

And in markets like Hyde Park, buyers are comparing your home directly against:

  • nearby new builds
  • professionally designed builder inventory
  • polished resale listings
  • and heavily marketed properties

If a listing doesn’t stand out visually online, buyers can move on in seconds.

That’s why the old strategy of simply uploading photos to MLS and waiting for showings is becoming less effective — especially in competitive London Ontario neighbourhoods.

Why Professional Staging Matters More Than Ever

One of the biggest advantages I had with 2001 Jubilee was presentation.

I professionally staged the home to help it stand out online immediately and create a stronger emotional connection for buyers.

Professional staging helps:

  • homes photograph better
  • spaces feel brighter and larger
  • listings feel more premium
  • and buyers emotionally connect to the property faster

In areas like Hyde Park, where buyers are often comparing resale homes directly against nearby new construction, this can make a major difference.

The goal wasn’t simply to make the home “look nice.”

The goal was to make buyers stop scrolling.

Professionally staged living space at 2001 Jubilee in Hyde Park, London Ontario.

Why Selling a Home in London Ontario Requires Digital Marketing

MLS is still important.

But today’s buyers are spending massive amounts of time on social media and video platforms before they ever book a showing.

That’s why I leaned heavily into Instagram and video marketing immediately after launching 2001 Jubilee.

My strategy included:

  • cinematic listing video
  • Instagram reels
  • professional photography
  • targeted online promotion
  • strategic launch timing
  • and digital exposure designed to generate momentum quickly

The response was immediate.

The listing generated strong engagement online, significant local reach, and quick buyer interest within the first couple days on market.

In today’s market, attention creates opportunity.

Exposure Matters More Than Ever in 2026

One thing many sellers underestimate is how important visibility has become.

The more buyers who see your home — and emotionally connect with it online — the better chance you have of generating momentum early in the listing process.

Over the last 90 days alone, my social media content has generated more than 100,000 organic views across platforms, driven heavily through video content and local real estate exposure.

That doesn’t even include paid advertising campaigns.

Combined with a community of more than 6,000 social media followers, my focus is simple:
create as much visibility, trust, and engagement around a listing as possible.

Because in today’s market, exposure matters.

“Phil was fantastic from start to finish! He was super responsive, knew his numbers, gave us great advice throughout the process, and always kept us in the loop. He sold our house quickly and made the whole process feel way less stressful than we expected. Also hilarious, which honestly should be a requirement for realtors. We’d recommend him in a heartbeat!”

A & C

London Home Sellers

What Sellers in Hyde Park Should Know

Hyde Park continues to be one of the most competitive and desirable areas in London Ontario for buyers looking for:

  • newer homes
  • family-friendly neighbourhoods
  • schools
  • shopping
  • and convenience

But that also means sellers face more competition than ever.

Homes that stand out in Hyde Park today are usually the ones that combine:

  • preparation
  • presentation
  • professional media
  • staging
  • social media exposure
  • and strategic launch planning

Buyers have options.
And expectations are high.

The homes that create excitement early are often the homes buyers remember most.

2001 Jubilee Drive in Hyde Park, one of London Ontario’s most competitive real estate markets.

Why Strategy Still Matters

The sale of 2001 Jubilee was a great reminder that strategy still matters tremendously in today’s London Ontario real estate market.

Professional staging helped the home compete visually against nearby new construction.

Strong digital marketing and Instagram exposure helped create attention quickly after launch.

And strategic preparation helped the listing generate an offer in less than 48 hours on market.

In 2026, selling a home requires more than just MLS exposure.

It requires:

  • attention
  • presentation
  • trust
  • visibility
  • and understanding how modern buyers actually shop for homes.

Final Thoughts

If you’re thinking about selling your home in Hyde Park or anywhere in London Ontario, choosing the right marketing strategy can make a major difference in how your home performs online and in the market overall.

Because today, the homes that stand out online are usually the homes buyers see first — and remember longest.

Phil Bailey
Real Estate Sales Representative
HouseSigma Inc. Brokerage
Serving London and surrounding areas

FAQs About Selling a Home in London Ontario

Is professional staging worth it when selling a home?

In many cases, yes. Professionally staged homes often photograph better, generate stronger emotional connection online, and stand out more effectively against competing listings. If you live in the home, we can still stage, but we always want to be respectful of your family’s needs first. Believe me, I’ve done this with my family and it’s not fun (but worth it usually!).

Does social media actually help sell homes?

Absolutely. Many buyers now discover homes through Instagram, Facebook, YouTube, and short-form video before they ever schedule a showing. MLS is a tool but it is not the only tool.

Are buyers comparing resale homes to new builds?

Especially in areas like Hyde Park, many buyers compare resale homes directly against nearby builder inventory and new construction communities. The recent HST changes have put this more in the spotlight so we have to take this into consideration.

How important is marketing when selling a home in 2026?

Marketing is more important than ever. Buyers shop online first, which means visibility, presentation, video, and digital exposure can significantly impact how quickly a home generates interest.

Phil Bailey

London Ontario Realtor

HouseSigma Inc. Brokerage

Click here to learn more.

How I Sold 25 Doulton Street Over Asking in Just 48 Hours

Selling a home in today’s London Ontario real estate market takes more than simply putting a property on MLS and hoping buyers show up.

At 25 Doulton Street, the goal from day one was to create strong early momentum, maximize online exposure, and position the home to stand out immediately in a competitive market.

The result?
The home sold in just 48 hours — and over asking price.

In a market where buyers are spending hours online before ever stepping through the front door, presentation and marketing matter more than ever. This sale was a great example of how the right strategy can create attention quickly and generate strong buyer interest early.

🎥 Watch the Listing Video

Why 25 Doulton Stood Out to Buyers

25 Doulton offered many of the features buyers in London Ontario are actively searching for right now: a beautifully maintained detached bungalow, updated living space, strong curb appeal, and a move-in-ready feel. It is a great home for first time buyers as well who I am working with more in 2026 vs 2025. They seem to be back in the market more this year!

Located on a mature tree-lined street in a desirable London neighbourhood, the home appealed heavily to buyers looking for character, comfort, and functional living space close to amenities. I was really excited to work with my clients to get this home sold!

Today’s buyers want homes that feel clean, bright, and easy to picture themselves living in immediately — and that starts long before the showing.

The Strategy Behind the Sale

One of the biggest mistakes sellers can make is relying only on MLS exposure.

While MLS is still important, the reality is that buyers now discover homes through Instagram, Facebook, YouTube, Realtor.ca, HouseSigma, and social media video content before ever booking a showing.

For 25 Doulton, we focused heavily on creating strong online presentation right from launch day.

That included:

  • Professional photography
  • Cinematic listing video
  • Short-form social media reels
  • Strategic pricing
  • Launch timing designed to maximize attention
  • Digital exposure targeted toward local buyers

The goal wasn’t simply to “list” the property — it was to create urgency and momentum immediately.

And in today’s London Ontario market, momentum matters.

Why This Home Sold Over Asking

Homes that generate strong attention early often create stronger outcomes for sellers.

At 25 Doulton, the combination of:

  • presentation
  • pricing strategy
  • buyer demand
  • and digital marketing exposure

…helped create significant interest right away.

The first 48 hours are often the most important period of a listing. That’s when buyers are watching most closely, new inventory feels freshest, and momentum can build quickly if the launch is executed properly.

That early activity helped drive strong interest and ultimately resulted in the home selling over asking price.

What Sellers in London Ontario Can Learn From This

One thing we continue seeing across the London Ontario real estate market is that buyers are becoming increasingly selective.

Even in strong neighbourhoods, homes that feel overpriced, poorly presented, or lacking online exposure can sit longer than expected.

Meanwhile, homes that:

  • show exceptionally well online
  • are priced strategically
  • create excitement early
  • and are marketed aggressively

…continue to outperform the market.

The reality is simple:
buyers shop online first.

That means your home’s first showing often happens on a phone screen — not at the front door.

Why Social Media Matters in Real Estate

Real estate marketing has changed dramatically over the last few years.

Platforms like Instagram, Facebook, YouTube, and TikTok now play a major role in how buyers discover homes.

For many buyers, scrolling listings and watching home tours has become part of their daily routine.

That’s why modern marketing matters.

For 25 Doulton, social media exposure helped increase visibility, generate engagement, and put the property in front of buyers who may not have otherwise seen it immediately through traditional search methods alone.

Attention creates opportunity.

The London Ontario Market Right Now

The London Ontario housing market continues to reward homes that are prepared properly before launch.

Buyers are still active, but expectations are high.

Homes that combine:

  • strong presentation
  • strategic pricing
  • modern digital marketing
  • and neighbourhood appeal

…are often seeing the strongest results.

Final Thoughts

Every home sale is different, but 25 Doulton was a strong reminder that strategy still matters tremendously in real estate.

Great marketing doesn’t replace a great home — but it helps the right buyers see its value faster.

Selling over asking in just 48 hours didn’t happen by accident. It came from preparation, presentation, strategic exposure, and understanding how today’s buyers actually shop for homes.

If you’re thinking about selling your home in London Ontario and want a strategy built around modern marketing, strong online exposure, and local market experience, I’d be happy to help.

Phil Bailey
Real Estate Sales Representative
HouseSigma
Serving London and surrounding areas

FAQs About Selling a Home in London Ontario

Are homes still selling over asking in London Ontario?

Some homes are — particularly properties that are priced strategically, show well online, and generate strong buyer demand early in the listing process.

Does social media actually help sell homes?

Absolutely. Many buyers now discover properties through Instagram, Facebook, YouTube, and short-form video before they ever schedule a showing.

What should sellers focus on before listing?

The biggest priorities are usually:

  • decluttering
  • preparation
  • professional media
  • pricing strategy
  • and creating a strong launch plan

Is professional marketing worth it when selling a home?

Yes! Strong marketing and presentation can dramatically improve visibility, engagement, and buyer interest early on.

Selling a Home in London Ontario? Here’s What Actually Matters in Today’s Market

Selling a home in London Ontario right now looks very different than it did even a couple of years ago.

Yes, good homes are still selling.

But buyers are more selective, inventory has increased in many areas of the city, and the homes getting the best results are usually the ones that launch with a real strategy behind them.

That’s exactly what I talked about in this recent video (spoiler alert: it worked!):

London Ontario Buyers Are Doing Their Homework

Most buyers in London are shopping online long before they ever book a showing.

They’re:

  • comparing neighbourhoods
  • watching home tours
  • checking school districts
  • looking at sold prices
  • and comparing your home to every other listing in your price range (and there may be a lot of those!)

That’s especially true in competitive areas like:

  • Hyde Park
  • Byron
  • Stoney Creek and Ballymote Woods
  • Summerside
  • Sunningdale
  • Wortley Village

The reality is that first impressions now happen online — not at the front door.

The First Week Matters Most

One of the biggest mistakes I see sellers make in the London market is thinking:

“We can always lower the price later.”

Technically, you can.

But the strongest buyer activity almost always happens during the first few days a home hits the market.

That’s when:

  • new listing alerts go out
  • buyers are paying attention
  • agents are watching
  • and excitement is highest

If a listing launches overpriced or without strong marketing, it can lose momentum quickly.

Why Digital Marketing Matters More Than Ever in London Ontario

A lot of homes in London look similar on paper.

Same number of bedrooms.
Same square footage.
Same general price range.

What separates the homes that stand out is often the marketing and presentation.

That includes:

  • professional photography
  • video tours
  • social media exposure
  • YouTube marketing
  • staging advice
  • and strategic pricing

The goal is simple:
Make buyers stop scrolling and pay attention. Momentum is everything in real estate.

Video Marketing Gives Homes More Exposure

One of the reasons I focus heavily on video marketing is because it helps homes reach buyers far beyond just the MLS.

A strong real estate video can:

  • create emotional connection
  • showcase the neighbourhood
  • highlight layout and flow
  • increase social sharing
  • and generate more overall interest

That’s especially important in a city like London where buyers are often relocating from places like:

  • Toronto
  • Kitchener
  • Waterloo
  • Mississauga

Many buyers are making decisions online before they even visit the city in person.

Thinking About Selling Your Home in London Ontario?

Every neighbourhood and price point is different, and the best strategy depends on:

  • your timing
  • current inventory
  • buyer demand
  • competition in your area
  • and how your home compares to similar listings

The right launch strategy can make a major difference in:

  • sale price
  • days on market
  • buyer interest
  • and negotiating power

You can check out more local home tours, neighbourhood content, and London Ontario real estate updates at Phil Bailey Real Estate.

FAQ

Is now a good time to sell a home in London Ontario?

In many London neighbourhoods, properly priced and well-marketed homes are still selling successfully, especially homes that show well online and launch strategically. There is also a big opportunity right now, in my opinion, for people to upgrade homes as prices have come down on higher end properties more then entry level price wise.

What helps homes sell faster in London Ontario?

Pricing correctly, strong marketing, professional photos and video, and preparing the home properly before listing all play a major role.

Do YouTube and social media help sell homes?

Absolutely. Video marketing increases visibility, buyer engagement, and overall exposure — especially for buyers relocating to London from larger Ontario cities.

I have a strong professional background in digital marketing even before becoming a real estate agent, and I use this experience very single day to help sell homes in London.

What are some of the most popular neighbourhoods in London Ontario?

Areas like Hyde Park, Byron, Stoney Creek, Wortley Village and Summerside continue to attract strong interest because of schools, parks, amenities, and family-friendly communities.


Phil Bailey
London Ontario Realtor®
Sales Representative at HouseSigma

Helping buyers and sellers across London with local market knowledge, strategic marketing, and modern real estate content.

www.philbailey.ca